RetailNext Traffic 3.0: Redifining Retail Analytics

RPS IndonesiaArticle

As the exclusive provider of RetailNext in Indonesia, Retail Performance Solutions (RPS) delivers the power of Traffic 3.0: a next-generation platform that transforms how retailers measure, understand, and optimize their physical spaces.

Powered by AI, machine learning, and the advanced Aurora sensor, Traffic 3.0 offers unmatched accuracy, real-time insights, and operational intelligence—giving retailers the data they need to grow smarter.

Most Popular Features

These two features are widely adopted and highly valued by RetailNext customers globally:

  • Group Counting
    Accurately account for groups of shoppers to align staffing and resource planning with real demand. This feature helps retailers improve conversion insights and better understand customer behavior.
  • Passby Analytics
    Measure external foot traffic to identify missed opportunities and optimize storefront appeal. Retailers use this to enhance window display effectiveness and attract more foot traffic.

Other Features of Traffic 3.0

Traffic 3.0 introduces a wide range of innovations designed to give retailers a 360° view of their operations:

  • Heat Maps – Identify high-traffic and low-traffic zones in-store
  • Predicted Traffic – Forecast footfall up to 45 days in advance
  • Smartphone Analytics (MDD) – Evaluate digital signage and marketing ROI
  • Time Machine – Reprocess historical data after layout changes
  • BLE Beacons – Send targeted messages to customers via your app
  • Direction Maps – Visualize shopper movement to optimize layout
  • Interior Dwell – Measure how long customers engage with specific areas
  • On-Demand Video – Instantly verify traffic data with visual playback
  • Staffing Recommendations – Align staffing with traffic patterns
  • Occupancy Monitoring – Track and manage store capacity in real-time

Coming Soon:

  • Queue Detection & Alerting – Automatically notify staff when lines exceed thresholds
  • Ultra-Wideband Staff Exclusion – More precise than BLE, ensuring accurate shopper counts

Business Benefits

  • Smarter Decisions with real-time data and customizable reporting
  • Operational Efficiency through AI-driven predictions and benchmarking
  • Enhanced Customer Experience with optimized staffing and live occupancy monitoring
  • Comprehensive Metrics covering traffic, engagement, customer behavior, sales, and labor productivity

Built for Every Retail Environment

Traffic 3.0 is ideal for:

  • Retail outlets – Enhance operations, marketing, and merchandising
  • Shopping centers – Maximize tenant performance
  • Restaurants – Ensure safe, enjoyable dining experiences
  • Other venues – Design efficient, data-driven spaces

Ready to Elevate Your Retail Strategy? Request a Consultation Today!
Discover how RetailNext Traffic 3.0 can elevate your store’s performance and enhance customer experience through a personalized consultation with RPS Indonesia.


Consult with RPS Indonesia today!
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